'The Known Unknown', a project by Marios Taramides, was created because of his simple wish to "celebrate the tenacity of the human spirit and to inspire others to wonder about the people next to them". The book features a collection of portraits of people from around the world, people who have achieved something great in their fields but do not belong in the “celebrity” circuit of the entertainment business. We designed this book using minimal typography and a visual language that is elegant but also neutral, allowing the beautiful photographs to stand out and become the ‘hero’ element.
BBB is the joint venture between two of UK’s largest construction companies. The brief required the creation of a brand identity which would be visually independent from the two mother brands, while at the same time maintaining some of their visual characteristics. The shape created by the three connecting B’s suggests movement and continuity and the teal colour results from ‘mixing’ blue and green, the two corporate colours of the mother brands.