BBB is the joint venture between two of UK’s largest construction companies. The brief required the creation of a brand identity which would be visually independent from the two mother brands, while at the same time maintaining some of their visual characteristics. The shape created by the three connecting B’s suggests movement and continuity and the teal colour results from ‘mixing’ blue and green, the two corporate colours of the mother brands.
Brand positioning, product naming and packaging design for a new range of paints for the Cypriot and Greek markets – targeting the local trade and the DIY consumer. The name ‘Sens’ acts as the umbrella identifier – a short, catchy, and memorable name that helps the product stand out on the shelf. The design approach aims to create a family of three products – each with unique benefits: ‘Sens Trade’, ‘Sens Premium’, ‘Sens Exterior’ and ‘Eco-sens’ an approved, certified and labeled EU environmentally friendly paint range.