Refinement of the new logotype created by Evripides Zantides for the Cyprus University of Technology and creation of a brand guidelines manual. The new brand logo is a symmetrical composition that communicates the values of equality and balance constructed through a series of colourful squares, inspired by the original mosaic found in the ancient city of Curium. The colourful squares represent diversity, creativity and change.
The Itemik brand was created to bridge the gap between young designers, manufacturers and a target audience consisting of design lovers, by showcasing, marketing and selling products from all over the world. The brand was developed from scratch with a well-defined USP, brand identity, equity, reason to believe and personality, communicated in a clear way and with a distinct tone of voice. Following extensive market research and marketing analysis of the key target segments, interconnecting the key supply and demand pillars of this project, the company’s logo and the tagline ‘Fresh design, delivered to your door’ were created. The brand identity and creative graphic design applications reflect the fresh attitude found in the products sold.