The Itemik brand was created to bridge the gap between young designers, manufacturers and a target audience consisting of design lovers, by showcasing, marketing and selling products from all over the world. The brand was developed from scratch with a well-defined USP, brand identity, equity, reason to believe and personality, communicated in a clear way and with a distinct tone of voice. Following extensive market research and marketing analysis of the key target segments, interconnecting the key supply and demand pillars of this project, the company’s logo and the tagline ‘Fresh design, delivered to your door’ were created. The brand identity and creative graphic design applications reflect the fresh attitude found in the products sold.
The Bank of Cyprus calendars deal with social and cultural themes delivered through stunning photography and text. The calendars, over the years, have become collectible items, creating interest and anticipation. We have themed one of the calendars as ‘Food and Culture’, presenting traditional Cypriot and Greek dishes side to side with scenes from everyday life. Each month offers a different flavour and a different life scene capturing the spirit of each country and its people.