Cyprus Cycling, the country’s official cycling federation in partnership with the Bank of Cyprus organized a series of talks by internationally acclaimed sport personalities. The purpose behind this initiative was to inspire the public to embrace a healthy way of life through sport and to introduce cycling in their daily lives. First in the series of lectures, was British cyclist Simon Richardson.
Using a positive colour palette and short but impactful headlines, this advertising campaign aims to communicate the various investment options offered by Consulco Capital, a company specialized in structuring and managing real estate, credit and private equity investments in the UK and Europe. Print, digital applications as well as promotional videos, were included in this holistic campaign.