Brand positioning, product naming and packaging design for a new range of paints for the Cypriot and Greek markets – targeting the local trade and the DIY consumer. The name ‘Sens’ acts as the umbrella identifier – a short, catchy, and memorable name that helps the product stand out on the shelf. The design approach aims to create a family of three products – each with unique benefits: ‘Sens Trade’, ‘Sens Premium’, ‘Sens Exterior’ and ‘Eco-sens’ an approved, certified and labeled EU environmentally friendly paint range.
Brand identity design for FEC, a company that invests in construction and real estate. The logo was created by combining the three letters in the company name into a confident lettermark with a solid base, inspired by the shape of a building. Applications such as website, stationery, brochures and other corporate literature, follow the same visual language and create a unified ‘feel’.