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Peletico

Positioning, Naming and Packaging

Brand positioning, product naming and packaging design for a new range of paints for the Cypriot and Greek markets – targeting the local trade and the DIY consumer. The name ‘Sens’ acts as the umbrella identifier – a short, catchy, and memorable name that helps the product stand out on the shelf. The design approach aims to create a family of three products – each with unique benefits: ‘Sens Trade’, ‘Sens Premium’, ‘Sens Exterior’ and ‘Eco-sens’ an approved, certified and labeled EU environmentally friendly paint range.

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Peletico

Positioning, Naming and Packaging

Brand positioning, product naming and packaging design for a new range of paints for the Cypriot and Greek markets – targeting the local trade and the DIY consumer. The name ‘Sens’ acts as the umbrella identifier – a short, catchy, and memorable name that helps the product stand out on the shelf. The design approach aims to create a family of three products – each with unique benefits: ‘Sens Trade’, ‘Sens Premium’, ‘Sens Exterior’ and ‘Eco-sens’ an approved, certified and labeled EU environmentally friendly paint range.

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Peletico

Positioning, Naming and Packaging

Brand positioning, product naming and packaging design for a new range of paints for the Cypriot and Greek markets – targeting the local trade and the DIY consumer. The name ‘Sens’ acts as the umbrella identifier – a short, catchy, and memorable name that helps the product stand out on the shelf. The design approach aims to create a family of three products – each with unique benefits: ‘Sens Trade’, ‘Sens Premium’, ‘Sens Exterior’ and ‘Eco-sens’ an approved, certified and labeled EU environmentally friendly paint range.

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