Advertising campaign for Sherwin-Williams® paints, manufactured under license by Peletico. Inspired by ideas of colour psychology, each application communicates a single colour and a single emotion – blue for ‘harmony’, orange for ‘energy’, etc. Each placement represents a specific mood, brought to life in magazines, newspapers, billboards and radio, as part of a well thought-out, strategic, targeted and interactive marketing campaign.
KPSA Chartered Accountants wanted to communicate their ethos, values and vision to a professional audience. Through a straightforward tone of voice and compelling imagery, the brochure manages to present the key aspects that set the KPSA brand apart from the competition.