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Peletico

Advertising Campaign

Advertising campaign for Sherwin-Williams® paints, manufactured under license by Peletico. Inspired by ideas of colour psychology, each application communicates a single colour and a single emotion – blue for ‘harmony’, orange for ‘energy’, etc. Each placement represents a specific mood, brought to life in magazines, newspapers, billboards and radio, as part of a well thought-out, strategic, targeted and interactive marketing campaign.

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