A holistic marketing and communications strategy was developed for Must boutique, a leading player in the luxury fashion world of Cyprus, structured upon the unique brand elements and offerings of the enterprise. The campaign included an anniversary logo design, press and digital communications, special edition bags and invitations to a 20-year celebration event.
Cyprus Cycling, the country’s official cycling federation in partnership with the Bank of Cyprus organized a series of talks by internationally acclaimed sport personalities. The purpose behind this initiative was to inspire the public to embrace a healthy way of life through sport and to introduce cycling in their daily lives. First in the series of lectures, was British cyclist Simon Richardson.