Home & Wood’s rebranding project included the development of a concise marketing strategy, brand positioning, visual identity, communication strategy and brand guidelines. The first phase of the project included a series of in-depth interviews amongst H&W’s key stakeholders, the findings of which were analysed along with other data and research, highlighting market trends, competition and H&W’s USPs. In the second phase, the going-forward strategy was unfolded, leading to a clear and empowering brand strategy. A new visual identity was then created, based on the brand’s core values and equity, including a new logo and slogan - along with a detailed brand guidelines manual. These were applied in the company’s new generation website and e-shop, social media, digital marketing activation and other communication. This project was completed in collaboration with Webarts agency.
Our mission: to reposition the corporate brand and image of the Bank of Cyprus and lay the ground for the Bank‘s entry into the London stock exchange with a powerful international campaign. Our strategy: focus on the Bank’s heritage and history, through the calm waters of the Cyprus economic environment, as well as the stormy conditions of the last decade which have built a wealth of knowledge and wisdom for the Bank, enabling it to move forward, further develop globally and grow. The result: an international advertising campaign, building on the experience of the past and laying the ground for the future. The campaign uses documentary, black and white photography in various urban scenes and a positive, dynamic tone of voice. The media placements included a number of international publications such as The Economist and The Financial Times.