An advertising campaign aiming to promote cycling as a healthy activity for everyone was created by our advertising agency for Eurolife Insurance company in Cyprus as part of their Corporate Social Responsibility effort. Each advert focuses on a specific part of the anatomy of a bicycle, using each part as a visual metaphor to emphasize the various benefits cycling has to our health.
Home & Wood’s rebranding project included the development of a concise marketing strategy, brand positioning, visual identity, communication strategy and brand guidelines. The first phase of the project included a series of in-depth interviews amongst H&W’s key stakeholders, the findings of which were analysed along with other data and research, highlighting market trends, competition and H&W’s USPs. In the second phase, the going-forward strategy was unfolded, leading to a clear and empowering brand strategy. A new visual identity was then created, based on the brand’s core values and equity, including a new logo and slogan - along with a detailed brand guidelines manual. These were applied in the company’s new generation website and e-shop, social media, digital marketing activation and other communication. This project was completed in collaboration with Webarts agency.