Rebranding for the Cyprus Human Resources Management Association – CyHRMA. Using clean, organic forms, the logo design was inspired by a set of values defined through interviews with the management: human, organic, growth, and networking. The graphic elements appear as abstract representations of people in conversation. ‘Partnering people and business’ was the slogan we created to further communicate the notion of collaboration and teamwork. Our involvement with the brand extended to stationery, brochures, forms, and conference material.
An event created as part of the Bank of Cyprus Corporate Social Responsibility program, aiming to promote safe cycling for children. The event was widely advertised, creating a buzzing word of mouth, strengthening ties with the Bank and overpassing the set marketing and communication KPI objectives set in the brief. The project entailed the bringing together of Biking Experts, Primary School Teachers, the Cyprus Cycling Federation and a Theatrical Team that brought to life the play script our advertising company wrote to communicate the EU Cycling Safety Regulations to children, in a fun, educational and interactive way.