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CyHRMA

Brand Identity

Rebranding for the Cyprus Human Resources Management Association – CyHRMA. Using clean, organic forms, the logo design was inspired by a set of values defined through interviews with the management: human, organic, growth, and networking. The graphic elements appear as abstract representations of people in conversation. ‘Partnering people and business’ was the slogan we created to further communicate the notion of collaboration and teamwork. Our involvement with the brand extended to stationery, brochures, forms, and conference material.

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