An event created as part of the Bank of Cyprus Corporate Social Responsibility program, aiming to promote safe cycling for children. The event was widely advertised, creating a buzzing word of mouth, strengthening ties with the Bank and overpassing the set marketing and communication KPI objectives set in the brief. The project entailed the bringing together of Biking Experts, Primary School Teachers, the Cyprus Cycling Federation and a Theatrical Team that brought to life the play script our advertising company wrote to communicate the EU Cycling Safety Regulations to children, in a fun, educational and interactive way.
Advertising campaign for Sherwin-Williams® paints, manufactured under license by Peletico. Inspired by ideas of colour psychology, each application communicates a single colour and a single emotion – blue for ‘harmony’, orange for ‘energy’, etc. Each placement represents a specific mood, brought to life in magazines, newspapers, billboards and radio, as part of a well thought-out, strategic, targeted and interactive marketing campaign.