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Bank of Cyprus

Event Promotion

An event created as part of the Bank of Cyprus Corporate Social Responsibility program, aiming to promote safe cycling for children. The event was widely advertised, creating a buzzing word of mouth, strengthening ties with the Bank and overpassing the set marketing and communication KPI objectives set in the brief. The project entailed the bringing together of Biking Experts, Primary School Teachers, the Cyprus Cycling Federation and a Theatrical Team that brought to life the play script our advertising company wrote to communicate the EU Cycling Safety Regulations to children, in a fun, educational and interactive way.

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