Our mission: to reposition the corporate brand and image of the Bank of Cyprus and lay the ground for the Bank‘s entry into the London stock exchange with a powerful international campaign. Our strategy: focus on the Bank’s heritage and history, through the calm waters of the Cyprus economic environment, as well as the stormy conditions of the last decade which have built a wealth of knowledge and wisdom for the Bank, enabling it to move forward, further develop globally and grow. The result: an international advertising campaign, building on the experience of the past and laying the ground for the future. The campaign uses documentary, black and white photography in various urban scenes and a positive, dynamic tone of voice. The media placements included a number of international publications such as The Economist and The Financial Times.
Brand identity created for ‘The Seven Toolkit’, a software which enables organisations to conduct an evaluation of their sustainability performance. The logo is a graphic representation of the number ‘7’ and is made up of seven different elements, each representing a specific subject. The symbol appears to be moving, reflecting ongoing evolution, flexibility and forward thinking. Besides stationery, the brand identity extends to various applications such as brochures and gifts.