George holds a BA degree in Design from Kingston University and a Master’s degree in Communication Design from Central Saint Martin’s College of Art and Design in London. George is a Creative Director and co-founder of Ioannou+Souglides branding agency, renamed Reef+Co, in 2020. With an international experience of over 20 years, he has designed brand identities, advertising campaigns and other corporate communications for clients from various industries, such as banking and finance, retail, hospitality, education and entertainment. George has worked with clients such as Barclays Bank, British American Tobacco, Balfour Beatty, Bank of Cyprus, and Cyprus University of Technology. His work has been included in a number of design exhibitions in Switzerland, France, the UK, Russia, Greece and Cyprus. He has taught at the Departments of Graphic Communication of the University of Nicosia, the Cyprus University of Technology and the European University.